Hot off the press for F.Hinds' Christmas brochure

Tuesday, 27 September 2011 10:55

Just got back from a successful press pass for the 2011 F.Hinds Christmas brochure and it wasn't a late night session! Looking forward to seeing the brochure instore soon.

Making marks in Marketing Week

Thursday, 14 July 2011 15:34

In an independent creative benchmarking review by Marketing Week, mark-making’s* press campaign for Nationwide was rewarded with the ‘highest level of motivation and involvement’, outperforming the financial category average.

The creative strategy focused on the building society’s ‘helpfulness’, adding a human touch to an apparently rationally based marketplace. The campaign was delivered through national press advertising, in branch collateral and online.

This industry peer recognition is a bonus addition to the campaign effectiveness stats that revealed a dramatic increase in the number of mortgage adviser appointments in all Nationwide branches.