Sales/Promotion

Friday, 24 February 2012 00:00

We’ve just created some exhibition panels for Lafarge Cement for an important public consultation event.

The exhibition will be promoting planned environmental improvements at their Hope Works in Derbyshire, one of 5 Lafarge cement plants in the UK. Lafarge is committed to increasing the sustainability of its operations and is increasingly using waste-derived fuels to reduce its use of fossil fuels.

Three waste-derived fuels are already in use at Hope and the exhibition is promoting the planned addition, Solid Recovered Fuel (SRF), which will help make it greener still.

www.lafarge.co.uk

Print/Literature

Friday, 10 February 2012 00:00

At the end of last year we began work on an internal safety initiative for Lafarge Cement, focusing on how to engage, lead and manage safely.

We began by creating three logos for an employee Action for Safety Day and followed this up with another event in January where we introduced the ‘Road to Zero Harm’. The campaign included the logos you see here plus a series of posters and an attention-grabbing powerpoint presentation.

The ‘Road to Zero Harm’ went down incredibly well and we’re delighted to say it’s now been adopted as the overarching name for the company’s safety initiative.

www.lafarge.co.uk

Sales/Promotion

Wednesday, 18 January 2012 00:00

The latest New multiple-purpose stands delievered. Final stands look stunning and very different to the standard in this industry!

Digital Marketing

Tuesday, 03 January 2012 00:00

In September last year we launched a brand new website for our client Woodhouse. So it was fitting that our first project for 2012 was to increase hits and conversions through it.

To achieve this we needed to enhance online brand presence to reach a wider audience comprising both new and existing customers. Our solution was to use Google AdWords and we created a total of seven campaigns to highlight Woodhouse’s three key disciplines - Lighting, Street Furniture and Signage.

The results have broken records:

• The Pay Per Click campaign is currently adding 25% to visitor traffic and has led to the highest ever number of visitors to the website in a single day.
• Visitors are also browsing the site with an average of 3.7 page views per PPC visitor.

The campaign is proving extremely cost-effective too: hits are currently costing less than 50p each and 5% of all visitors are either downloading PDFs or clicking through to the ‘contact us’ page - thereby qualifying as a conversion.

AdWords give a client excellent control of both targeting and budget: the total spend is capped and the days (and even times) that AdWords appear can be specified. Woodhouse’s campaign is further optimised by using the conversion tracking tool in Google AdWords.

If you want to know more about using AdWords to increase your web hits get in touch.