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World Cup fever kicks-off with Nationwide
June 2010
As World Cup fever builds, mark-making* is helping Nationwide link its brand to the most talked-about football tournament on the planet.
As the official sponsor of the England team, Nationwide have been shouting about their love of football. And they wanted to do something just for the Nationwide For Intermediaries brand, as a means of engaging the broker audience. So they asked mark-making* to create the World Fantasy Football League on their behalf.
The League allows intermediaries to hand-pick their fantasy World Cup team from all the players taking part in this year’s tournament.
mark-making* handled all the marketing of the World Fantasy Football League, from creating the name to designing the website’s look and feel. It’s something the team are already skilled in, since mark-making* has been successfully handling Nationwide For Intermediaries’ regular Fantasy Football League for two years.
The intermediaries who enter the free-to-play World Fantasy Football League will have the chance to win a number of desirable prizes, including a luxury holiday to South Africa. Back of the net!
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