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mark-making* creates holistic branding for Redcliffe College
10 February 2005
Oxfordshire-based graphic design company, mark-making*, has successfully created a new brand identity for Redcliffe College, a mission training education centre that provides teaching and learning facilities from short courses to BA and Masters degrees. The logo at the heart of the new identity is composed of three leaves arranged to form a globe shape representative of “mission”. The leaf shape originates from the London Plane tree, a focal point of the Gloucester-based college’s grounds. The three different colour leaves symbolise Redcliffe’s holistic approach to mission training – “knowing, being, doing”. The colour palette was also selected because red, green and blue (RGB) are used to create the entire colour spectrum, and this represents Redcliffe’s diverse cultural community. The “reportage” style photography used throughout the literature further supports the life, vibrancy and community-feel of Redcliffe College. The new identity has been implemented across all of Redcliffe’s marketing applications including: stationery; corporate and recruitment literature; website; and exhibition equipment.
Esther Vaughan, Redcliffe College’s communications manager said: “Research among our students showed that the college identity and literature did not fully represent the college or appeal to our target market. mark-making* won the contract by competitive pitch and worked hard to create an identity that truly reflected the findings from this research. It was good to have fresh eyes to the project and a clear focus on creating solutions that matched the brief, not our own personal likes or dislikes. The mark-making* team were very thoughtful and thorough in their work. Each design was carefully thought through and their attention to detail and focus on the original brief was greatly appreciated. It was reassuring to work with a team who cared as much about the finished product as we did.”
"The feedback from the new literature has been exceptionally positive from all of the college constituencies (former students, prospective students, supporters, mission agencies). In terms of targets, people who had originally decided not to come to the college have registered fresh interest. The number of enquirers to the college has doubled (the new website has also contributed to this) and we are hoping for increased applications – although it is too early to assess this. The Governing body are delighted with the results of the project. It has also produced a new sense of excitement amongst the current student body who feel that the literature positively reflects their college."
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