Brand Identity

Thursday, 16 June 2011 10:16

Fairytale Farm is a unique concept. When the site is opened in the summer of 2012, it will be the first of its kind – an attraction where everything is designed around the needs of children with sensory, learning and physical disabilities, but which can be enjoyed by children without disabilities too.

mark-making* has been giving its time and expertise to the project for the past few months, developing an identity programme for the farm that will help raise its profile, generate greater interest and attract more much needed support.

The man behind the project had this to say:

“Fairytale Farm is the UK’s first visitor attraction designed around the needs of disabled children, but open to all. We were looking for a strong and bold brand for this completely new facility, one that would be inclusive and would appeal to families. mark-making* really delivered, with a creative scheme running through all aspects of the project, from logo, signage, fundraising ideas and the all-important website. Having worked with a number of design agencies over the years, the team at mark-making really stand out from the crowd with their enthusiasm and passion for achieving a deep understanding of a project. They quite literally live and breathe a project whilst developing their ideas, and really go the extra mile for their clients. I am looking forward to continuing to work with mark-making on this and other projects in the near future.”

For more information, and to find out how you can help, please visit www.fairytalefarm.co.uk

Websites

Sunday, 12 June 2011 00:00

Fairytale Farm is a unique concept. With ambitions to open the farm to the public in the summer of 2012,  Nick Laister’s vision remains clear: "We want to create an inclusive facility, designed to be completely accessible to, and stimulate the imagination of, children with varying disabilities, but which these children can enjoy alongside children and families without disabilities.

There are very few rural facilities for disabled children and their families. As most parents of children with special needs know, much of the countryside is out of bounds. Although there are a number of centres for disabled children, these tend to be institutional and require advanced booking, and most mainstream attractions are not fully accessible, despite the efforts of owners.

Fairytale Farm will be different. We will be the first family farm attraction where everything is designed around the needs of children with sensory, learning and physical disabilities. But we hope that children without disabilities will enjoy it too!"

mark-making* has been donating its time and expertise to the project for the past few months, developing an identity programme for the farm that will help raise its profile, generate greater interest and attract more much needed support. The website design and build follows the creation of the logo and core visual assets earlier in the year.

For more information, and to find out how you can help, please visit www.fairytalefarm.co.uk