Woodhouse

Monday, 19 September 2011 12:20

Woodhouse design and manufacture signage, exterior lighting and street furniture. They have been behind some of the world’s most progressive and iconic urban realm projects over the last 25 years. Woodhouse products are designed to an exceptionally high standard and their brief was to create a website that reflected that.

Woodhouse’s clients range from architects to contractors. So the new website needed to be both inspiring and functional, increasing traffic through improved SEO, search functionality and via a blog of relevant industry articles. It also had to be an attractive showcase of Woodhouse’s 300 plus products and 50 projects.

A key requirement of the project was to build a an easy to manage and search directory for the extensive product range and projects, with the following features:

• Live search, product filtering and mega menus.
• Search suggestions for related products and projects.
• User-generated collections of products
• Comparison functionality for product technical specifications.
• Downloadable technical documents and high-resolution photographs.

mark-making* built the website using Magento – an industry-standard ecommerce system –modified to Woodhouse’s specific requirements. After a few weeks of the site being up and running results include:

• Visits increased by 30%
• Average page views doubled
• Pages per visit doubled
• Bounce rate reduced by 20%
• Time on site increased by 25%

Read more about the new site here. Or see it for yourself by going to woodhouse.co.uk