Rightmove Overseas outdoor campaign

Wednesday, 20 May 2009 15:50

As the undisputed number one property website for UK property, Rightmove has ambitions further afield. This campaign sought to build awareness of the number of overseas properties for sale on Rightmove.

The creative taps into that ‘back in dreary uk’ feeling associated with returning home from holidaying abroad, whilst the media placement ensures the audience is hit when that feeling is at its strongest.