Print/Literature

Friday, 17 February 2012 00:00

We’ve just designed and delivered a scale-busting 8000 Body Mass Index calculators to LV=.

They’ve been created as part of a larger project to assist Brokers when deciding a client’s suitability for an LV= protection plan and comprise of a pinwheel that accurately measures BMI inside a sleeve that doubles up as a useful sales aid.

It’s what you might call a heavyweight campaign.

accolades

Tuesday, 31 January 2012 00:00

Very exciting. After picking up the Marketing Design Award 2011 in the financial and insurance category with the LV= Little Book of Protection as a standalone piece, the full project has now been shortlisted for the Money Marketing Business Campaign of the Year 2012.

The winner will be announced on the 22nd of March.

Digital Marketing

Tuesday, 31 January 2012 00:00

PayStream provides a market leading accountancy service to contractors managing their own limited company.

In a crowded market, our campaign set out to differentiate and raise the profile of PayStream’s PSC offering to both contractors and recruitment consultants. We developed a stand-out campaign, delivered via online banners press ads and email with the tagline 'Altogether more attractive'.

The campaign neatly sums up all the benefits of the PayStream offering with strong imagery to grab the contractors attention.

Advertising

Monday, 09 January 2012 00:00

The first time buyer market continues to be the main focus for Nationwide.

They want brokers to see how much they are supporting this sector and think of Nationwide first for their FTB clients. In our latest brief we’ve been asked to promote Nationwide’s range of products and options to help get first time buyers on the property ladder.

Our integrated campaign leads with the message that Nationwide helps a FTB every six minutes and is running across a mixture of press and digital executions including trade ads, emails and web banners.